February 28th 2007
Q. We are looking to develop a basketball student group that is organized by our athletic department but primarily run by the students. Could you please share some ideas from some of the best students groups in college athletics?
A. Check out the Texas A&M 12th Man Rewards Program for onr of the best run student groups offered by college athletics.
February 27th 2007
Q. We’d like to start a season ticket renewal process for football earlier this year and wondering if there are any drawbacks to this?
A. Starting your season ticket holder (STH) renewal process earlier has many benefits to the customer as well as your organization. Your STHs, when informed well in advance of your earlier renewal process, will appreciate the opportunity to pay over a longer period of time, or have payments spread out over more months than previous years.
Additionally, you will be able to identify much earlier the STHs who may be contemplating not returning next season and be able to address their concerns so you can convert them into a renewed season ticket.
February 26th 2007
Q. Do you recommend online enter to win contests as a successful way to build database of prospective ticket buyers?
A. Absolutely. Here are two examples from Florida and UCLA:
February 23rd 2007
Q. What would you say the greatest sporting event is?
A. Any sporting event I can enjoy with my family.
February 22nd 2007
Q. With February marking Black History Month, what are some best practices from sports to both promote Black History Month and increase ticket sales?
A. Many sports teams do a terrific job of celebrating Black History Month as well as with selling tickets to their sporting events. Here are three sports team’s links to the event and information featured on their web sites: (more…)
February 21st 2007
Q. Were there any Valentine’s Day ticket sales strategies that you thought stood out as best practices?
A. The Hornets did a nice job with promoting their Valentine’s Day at the Hive, which featured a player holding flowers in their online advertisement, and a ticket link available for fans to purchase tickets. The Hornets also offered a Win a Date With a Honeybee contest for the single guys that included a signed jersey, courtside seats, dinner for two and a limo ride.
February 20th 2007
Q What are your thoughts on the Tennessee men’s basketball coach painting his chest and standing front row behind the basket with some of his players last month at a Tennessee-Duke women’s basketball game at Tennessee?
A. I was surprised like most people I’ve talked to and from the news reports, but at the same time, it was great to see the Tennessee men’s basketball program supporting the Lady Vol basketball program.
February 19th 2007
Q. Have sporting events lost their attractiveness with traditional youth organizations like Boy Scouts and Girl Scouts who used to attend in large groups?
A. Absolutely not. Scouts and others still attend sporting events in large numbers. In fact, instead of one annual Scout Night, sports teams are hosting multiple Scout Nights each season.
A couple keys for having a successful Scout Night – or any group night event – would be asking the prospecting group what’s most important to them and what they’d like to do for their group event. Be as creative as you can and deliver on what they would like for their night. (more…)
February 16th 2007
Q. What quality half-time entertainment would you recommend for basketball?
A. Here are three halftime entertainment acts to consider:
February 15th 2007
Q. Is National Sportsmanship Day specifically a school-based program, or is this for all levels of sports?
A. In its 17th year, National Sportsmanship Day is a school-based program for elementary, middle, high school and colleges, and is slated for March 6 this year.
February 14th 2007
Q. We will have our first sellout in years and I’d like to know a few strategies you’d recommend for promoting this sellout?
A. Many times when a sports team sells out an event, they don’t advertise. However, I recently was reading the newspaper and noticed a sports team did just the opposite when it advertised its “sold out” event. (more…)
February 13th 2007
Q. With “Presidents Day” approaching, do you have any creative ideas or best practices for ticket promotions on or around this day?
A. The obvious one is offering a ticket discount to anyone who shows an ID with the last name of one of our U.S. presidents.
You could also offer all company “presidents” who show their business cards a special price discount off single-game tickets.
If you have a game – or multiple games – during the weekend prior to President’s Day (which is on Mon, Feb 19), you could have a special President’s Day Weekend ticket special for one or more games you’ll be hosting.
February 12th 2007
Q. Does one night work better than others when it comes to hosting “Family Nights,” or would it prove effective to have a family ticket special for each of our home games?
A. Many teams select Fridays for hosting Family Nights for a few reasons. One, Fridays and Saturdays work well for kids and families due to no school the next day, so the kids can stay out a bit later than they would on a school night. (more…)
February 9th 2007
Q. Could you please share any successful Valentine’s Day promotion(s) you have done in past years, or any ticket promotion you know that has been successful with a sporting event?
A. I’ll share three links to Valentine’s Day ticket promotions being conducted in college and professional sports this year:
February 8th 2007
Q. In years past sports teams would host a wedding, or a large wedding for several couples, during half-time of basketball games. Is this still popular among teams?
A. Believe it or not, weddings being hosted on or near Valentine’s Day are still popular with not only basketball teams, but at hockey, lacrosse, and other winter sporting events and activities. (more…)
February 7th 2007
Q. What’s a new wrinkle I could add to our annual military appreciation night?
A. I’m not sure if this is a new wrinkle for your event or not, but it’s a fairly new strategy for sports teams; host a post-game player jersey auction with proceeds benefiting a local military charitable trust.
February 6th 2007
Q. What is a creative name for a half-time airplane toss?
A. How about the “Flight Against Drugs” which was hosted at Lambeau Field this past Sat? Then there’s the United Way Airplane toss, which they call the “Model Aviation Proficiency Competition.” Wow, that’s a bit too technical for me.
There’s always the traditional “Airplane Toss” which will be hosted in Sioux Falls by the Stampede hockey team in a fund-raising effort to benefit the Children’s Miracle Network.
February 5th 2007
Q. I’m looking to invest in a workshop on sales that can assist me with my sales skills as well as help me build my network. Is there one workshop, seminar or event you would recommend?
A. I’ve heard great things about Selling Power’s Sales Leadership Conference, which will be held in Seattle in March. You can check out the details here.
February 2nd 2007
Q. I’m new to sponsorship sales, and actually only working as an assistant to fulfill sponsorships, but I really enjoy it and would like to increase my knowledge in sports sponsorships. What resources could you recommend for me?
A. Two newsletters you may want to look into are IEG Sponsorship Report and Team Marketing Report. There are a few books on sport marketing and sales, but these two publications – as well as their online support material – will provide you with both past and present best practices that should assist you greatly.
February 1st 2007
Q. If time only permitted you to read one magazine, what magazine would you choose?
A. Today, I’d choose Selling Power. Tomorrow, probably Entrepreneur, and Saturday, Wired. It just depends on the day.