Ron Goch
The Telios Group
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Online Resource to Learn About Branding

June 13th 2006

Q. What online resource would you recommend for learning more about branding?

A. I recommend you check out the Brand Autopsy blog, which you can access here.


Ron Goch, The Telios Group 

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Building Brand Recognition in Sports

April 25th 2006

Q. What are some hurdles a company in the sports industry faces in building brand recognition and how can they overcome it?

A. One of the challenges sports marketers face is signing corporate partnerships that achieve the branding objectives of both its organization as well as its corporate partners.  Here are three examples of corporate partnerships that have successfully incorporated branding initiatives that should benefit both the sports organizations as well as the corporate partners:

Globetrotters Serve Up Soup for Health

Spalding on the Ball

CompUSA “Mad” about College Basketball

Your turn to take a shot!

What are you doing to incorporate your branding initiatives, as well as your corporate partners, in each of your partnership programs?

Ron Goch, The Telios Group
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