September 24th 2007
Q. We would like to create a new men’s marketing plan and hoping you could share any insights you may have or samples you could share to assist us with developing our plan. Where do we get started?
September 17th 2007
Q. We would like to create a student section at our athletic events that are active as the Cameron Crazies and create that “home court” and “home field” advantage for our teams. Besides Duke and their Cameron Crazies, what schools have created successful student cheer sections that we could model some strategies after to create a successful student section?
A. There’s no question Duke has created one of the most active and energetic student cheer sections in the country. (more…)
September 10th 2007
Q. If you were to recommend one book from your summer reading list you shared last Monday, what one book would you recommend?
A. Wow, that’s a tough question, especially since I added a sixth book to the list, Tony Dungy’s “Quiet Strength.” For me, it would be a toss-up between “The Three Signs of a Miserable Job,” by Patrick Lencioni; “Half-Time: Changing Your Game Plan from Success to Significance,” by Bob Buford and Dungy’s book. (more…)
September 3rd 2007
Q. What book recommendations do you have from your summer reading collection?
A. The last five books I’ve read or in the midst of reading (I finished two this past week and received one new one from my sister- and brother-in-law today) include: “The Three Signs of a Miserable Job,” by Patrick Lencioni; “Half-Time: Changing Your Game Plan from Success to Significance,” by Bob Buford; “You Can’t Win a Fight With Your Client and 49 Other Rules for Providing Great Service,” by Tom Markert; “101 Things You Should Do Before Going to Heaven,” by David Bordon and Tom Winters; and “Truman,” by David McCullough.
Ron Goch, The Telios Group
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