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The Telios Group
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Hit a Homerun with Dads

June 9th 2008

Q. Could you share one of your favorite Father’s Day ticket specials and events that other sports teams could offer during Father’s Day or any time during the year?
 

A. The Buffalo Bisons are hosting the “Bisons Father Day Festivities,” which includes the Bisons annual “Play Catch with Dad” opportunity on the field following the game on Father’s Day, June 15.
 

In addition to creating the special on-field experience for Dad and the kids, the Bisons do a great job of offering a family experience by creating a Father’s Day ticket package that includes four game tickets, four hot dogs, four sodas, and of course a Buffalo Bisons neck tie for Dad…all for the family-friendly price of $56. (more…)

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Halloween Ticket Promotions

October 1st 2007

Q. Halloween is fast approaching and wondering if you could provide an idea or two for ticket sales promotions?
 

A. Please check out this link posted last October in The Telios Group Question of the Week, as well as two posts in the Telios Tips blog on Halloween events.
 
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Ron Goch,
The Telios Group
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Utilizing Holidays to Promote Ticket Sales

July 23rd 2007

Q. We did not run ticket specials the week leading up the Fourth of July and I was asked why we didn’t consider running ads – or conduct a promotion – to promote ticket sales, even though it’s our off-season.  Are holidays, like the Fourth of July, a good time to advertise ticket sales for fall and winter sports?
 

A. Many sports teams leverage the high visibility and awareness of holidays as a strategy to advertise and promote various ticket offers year-round, and sports teams have also leveraged holidays to unveil special holiday uniforms, as the Boston Celtics did in March of 2006 its special St. Patrick’s Day uniforms.
 
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Ron Goch,
The Telios Group
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Father’s Day Special With a Third Party

June 7th 2007

Q. Could you share a few ideas for Father’s Day ticket special or Father’s Day promotion where we could also include one or more of our sponsors, or provide added value to our sponsors?
 

A. Great question and here are two examples for yoru review:
 

The Durham Bulls and Wyndham Hotels Father’s Day Fun (more…)

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Celebrating Black History Month

February 22nd 2007

Q. With February marking Black History Month, what are some best practices from sports to both promote Black History Month and increase ticket sales?
 

A. Many sports teams do a terrific job of celebrating Black History Month as well as with selling tickets to their sporting events.  Here are three sports team’s links to the event and information featured on their web sites: (more…)

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Hornets Valentine’s Ticket Special & Date

February 21st 2007

Q. Were there any Valentine’s Day ticket sales strategies that you thought stood out as best practices?

A. The Hornets did a nice job with promoting their Valentine’s Day at the Hive, which featured a player holding flowers in their online advertisement, and a ticket link available for fans to purchase tickets. The Hornets also offered a Win a Date With a Honeybee contest for the single guys that included a signed jersey, courtside seats, dinner for two and a limo ride.

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Ron Goch,
The Telios Group
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Presidents Day Ticket Specials

February 13th 2007

Q. With “Presidents Day” approaching, do you have any creative ideas or best practices for ticket promotions on or around this day?

A. The obvious one is offering a ticket discount to anyone who shows an ID with the last name of one of our U.S. presidents.

You could also offer all company “presidents” who show their business cards a special price discount off single-game tickets.

If you have a game – or multiple games – during the weekend prior to President’s Day (which is on Mon, Feb 19), you could have a special President’s Day Weekend ticket special for one or more games you’ll be hosting.

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Ron Goch,
The Telios Group
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Looking For a Sweetheart Deal

February 9th 2007

Q. Could you please share any successful Valentine’s Day promotion(s) you have done in past years, or any ticket promotion you know that has been successful with a sporting event?

A. I’ll share three links to Valentine’s Day ticket promotions being conducted in college and professional sports this year:

Missouri’s Sweetheart Deal

Orlando Predators Valentine’s Date Nights

Boston Celtics Valentine’s Day Package 

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Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 8th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment five of five):

Worcester Sharks 

Talladega Superspeedway 

US Open 

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Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 7th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment four of five):

Philadelphia Flyers 

Texas Tornado 

University of Iowa Basketball

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 6th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment three of five):

Dallas Mavericks

Denver Nuggets

Orlando Magic

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 5th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment two of five):

Salem Avalanche

Windy City Thunderbolts

Boston Celtics

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 4th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?A. I’ll dedicate this week to Holiday and stocking stuffer ticket packages and share links to sports sites with these kinds of offers. Here are the first three links for your review:

Atlanta Braves 

Potomac Nationals 

Rochester RedWings

*********************************
Ron Goch, The Telios Group
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Santa Appearance at Sporting Events

December 1st 2006

Q. Do many of the teams bring in Santa Claus to games around the Christmas holidays and is this a big attendance driver, or are there other promotions that you recommend for the Christmas holidays to drive attendance?
 

A. Great question and I’m sure there are plenty of sports teams that schedule a day or evening where Santa appears at a game, and hands out candy to the fans in attendance.  Does this increase attendance?  Not likely. (more…)

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Halloween Treat When You Purchase Tickets

October 4th 2006

Q. Are there any Halloween promotions you’d recommend for increasing ticket sales?
 
A. There are so many Halloween ticket promotions it’s frightening! No seriously, there are plenty of Halloween treats and I’ll include a few here for you to check out for yourself.
 

I like the Disneyland Resort’s Halloween “frightfully fun” events and ticket specials featured on its web site.
 

For the figure skaters, there’s Halloween on Ice.
 

Since we’re in the midst of baseball’s pennant race, how about checking out how the Dodgers are leveraging its post-season play by offering an online enter to win ticket sweepstakes and scoring solid prospective season ticket leads for its 2007 season – nicely done.
 

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Ron Goch, The Telios Group
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Father’s Day Event Ideas

May 25th 2006

A. With Father’s Day coming up next month, what Father’s Day event strategies are teams implementing these days to generate ticket sales?
 

Q. Last month, we provided a post on Telios Tips that provided some Father’s Day events that may generate an idea or two for you.  You can check out that blog post here.  There are also 12 other posts on that blog related to ticket sales you may want to check out.
 

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Ron Goch, The Telios Group
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St. Patrick’s Day Promotions & Ticket Offers

March 14th 2006

Q. With St. Patrick’s Day coming up in a few days, what are some ticket sales strategies and promotions we could implement?
 

A. Thanks for the timely question and I hope you have enough time to implement an idea or two you may not have considered from this list.
 

The obvious ticket offer is a special discount for those showing an ID with the names Patrick, Pat, Patty, Patricia, O’Sullivan…okay, you get the idea. (more…)

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