Ron Goch
The Telios Group
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Utilizing Holidays to Promote Ticket Sales
July 23rd 2007
Q. We did not run ticket specials the week leading up the Fourth of July and I was asked why we didn’t consider running ads – or conduct a promotion – to promote ticket sales, even though it’s our off-season. Are holidays, like the Fourth of July, a good time to advertise ticket sales for fall and winter sports?
A. Many sports teams leverage the high visibility and awareness of holidays as a strategy to advertise and promote various ticket offers year-round, and sports teams have also leveraged holidays to unveil special holiday uniforms, as the Boston Celtics did in March of 2006 its special St. Patrick’s Day uniforms.
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Ron Goch, The Telios Group
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