April 13th 2009
Q. What are you seeing in the way of sports teams communicating ticket specials to fans? Same old discounts or is there anything new to report?
A. The Milwaukee Brewers have created a “Fan Value Corner” on its website that includes everything from Kids and Senior Citizens Discount Days to a Brewers-State Fair Double Header Deal and concessions discounts.
The value offers and website page are well done, nicely tie-in sponsors, and highlight the Brewers season-long offers. It’s a nice presentation and a great strategy Brewers’ fans will likely appreciate.
April 6th 2009
Q. In preparation for our school commemorating the 50-year anniversary of our arena. Do you know of other athletic programs that have celebrated anniversaries for a sport or facility and strategies they executed?
A. Ironically, I answered a similar question about sports team anniversaries this same week last year. I shared two examples you can access here. In addition, Here’s the Mountain West Conference’s 10th Anniversary page, the NFL’s 50th anniversary of the American Football League page, The Port Credit Hockey Association’s 50th Anniversary page, and the page for the Anaheim Convention Center’s celebration of its 40th Anniversary and the arena’s rededication last year.