July 13th 2009
Q. Could you share examples of how sports teams have successfully created all-you-can-eat ticket packages?
A. Here are three baseball team’s all-you-can-eat food and ticket package information:
Here are two stories related to sports teams’ all-you-can-eat programs:
Even Universal Studios has an all-you-can-eat program and they offer a 10-percent discount on the all-day pass when purchased online. You can click here for all the details of their all-you-can-eat pass.
March 2nd 2009
Q. You provided an example of a Twitter ticket offer last week and I’m wondering if you could provide an example of a sports team utilizing Facebook to build an online social community and offer ticket specials?
A. The St. Louis Blues have a link on its website that takes Blues fans to its Facebook fan Page. Once fans sign-up for this Page, they receive email alerts whenever the Blues extend a special Faceoff Facebook ticket offer, which is a link that takes fans to a Ticketmaster purchase page especially designed for the special Faceoff Facebook ticket offer.
February 23rd 2009
Q. Could you provide an example of a college athletics program that has used Twitter to promote a special ticket offer to their fans on Twitter?
A. The Oregon Athletics Department recently posted a special Twitter ticket offer for Ducks tweeps that was good for a $10 GA ticket to the Ducks men’s basketball game against Stanford. Fans were provided a special link (click here) where they could enter “TWITTER” as the promotions code.
If you’d like to follow the Ducks on Twitter to see their ticket offers first-hand and other ways they utilize Twitter, the Ducks user name is @GoDucksdotCom. My Twitter user name, not surprisingly, is @RonGoch.
June 30th 2008
Q. Could you provide a few examples of how sports teams may be leveraging Fourth of July to attract fans besides fireworks?
A. Although the WNBA does not play a game on July 4, four teams (Atlanta, Los Angeles, San Antonio and Seattle) host games on July 3 and five teams (Atlanta, Houston, Indiana, Phoenix and Seattle) hosts games on July 5.
The Los Angeles Sparks are offering a special family plan for four tickets and four combo meals for only $50. The Indiana Fever are also offering a family plan that ranges from $10 to $79 (depending on seat preference) and includes tickets, hot dogs, chips, a soft drink, and T-shirts. The Phoenix Mercury are offering a Daddy’s Date Night Pack that includes tickets, hot dogs, soft drinks, and a basketball.
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June 23rd 2008
Q. Have you come across a ticket special that a sports team is offering for Canada Day?
A. First, an early happy Canada Day (it’s not until July 1) to each of our fellow Canadian readers. The Seattle Mariners will host the Toronto Blue Jays on July 1, and have a special offer for all Canadian residents in honor of Canada Day.
The game is being tabbed the “Battle of the Border,” and the Mariners are offering a special ticket price of $14 (regularly $20) on view reserved seating and a $25 ticket (regularly $40) for field seating. In addition, fans receive a free “Mariners Canada Day” T-shirt with each special ticket purchase.
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March 2nd 2007
Q. With the baseball season approaching, what college or pro team does well with single-game ticket promotions?
A. The Minnesota Twins do a terrific job with their Daily Ticket Specials, offering a different ticket special each day of the week and also tie in a corporate and/or media sponsor with each special.
October 12th 2006
Q. What is the most effective way to communicate a 2-for-1 ticket offer in advertising – buy one and get one free or simply advertise buy one get one?
A. I prefer “Buy One Get One” because it doesn’t communicate a sports team is offering “free” tickets, which I feel devalues a sports team’s tickets. However, some people like the fact the advertisement states “free,” with the thought that “free” will attract more people to the offer.
September 11th 2006
Q. What do you recommend for turning single-game ticket buyers into repeat ticket buyers?
A. First, have a game plan in place to capture the names and contact information from both cash and credit card ticket buyers. Once you capture the names and contact information, follow up by phone the next business day after each event to thank each of the single-event ticket buyers for attending your event; ask each how they enjoyed their experience; and offer them the opportunity to return to one or multiple events this season with a special bounce-back offer.
Ron Goch, The Telios Group
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March 22nd 2006
Q. What are sports teams offering in the way of senior discounts for games or “AARP Nights” at athletic events?
A. Senior events have included informative presentations at the sports organization on a variety of topics, including Medicare, senior health and nutrition, and exercise routines for seniors. Fun activities have included senior prom, where the senior adults attend a dance; bingo nights; and shuffle board tournaments.
Some sports teams have also created their own Grandparents Days and offered ticket specials, along with combo ticket packages for grandparents bringing their grandkids.
Working with your local or regional AARP organization is a viable option since AARP events and discounts are popular around the country, and it’s easy for seniors to present their AARP membership card for special discounts and offers at your ticket office, concessions stand and/or team shop.
Your turn to take a shot!
What senior adult events and activities do you offer?
Ron Goch, The Telios Group
March 5th 2006
Q. I’ve noticed more and more father and daughter events, and that may be because of Valentine’s Day being celebrated three weeks ago. Does this kind of event transfer over well to college athletics and could it help increase women’s sports attendance?
A. I was one of the thousands of dads around the country who attended a father-daughter Valentine’s Day event last February. It was a terrific event and my daughter and I had a lot of fun.
The event we attended was hosted by our local community center, and it offered dinner, a craft project (creating a frame for the photo we took together), dancing and dance lessons.
I was surprised to learn that similar daddy-daughter events are annual traditions all over the country and date back over 40 or more years. Best of all, each of them are consistently pre-event sellouts ranging from 150 to over 600 dads and daughters for one community event.
The WNBA and its teams in particular have done a great job of tapping into this tradition and I believe college athletics could find a great deal of success with implementing an annual daddy-daughter event.
I would caution you to research what events are presently being held by your community centers, recreation departments, schools and churches before selecting a date for your event. If one or more do exist, and if the event date works well with one or more of your women’s home sporting events, why not see if you could host the event at your facility and tie in your athletic event ticket?
Other options to consider could include expanding to include grand fathers and granddaughters; as well as step-dads and step-daughters in an attempt to be all inclusive. You can also accommodate multiple daughters who would also like to attend.
You could host around or on Valentine’s Day, Father’s Day, Grandparent’s Day, or any time during the year.
Ticket packages could be two tickets, two hot dogs, two soft drinks and a picture, or you could host a pre-game dance, a pre-game free throw shooting opportunity or contest, as well as consider a father-daughter clinic, chalk talk, Q&A with a player and/or coach.
You could also tie the dads and daughter’s theme into your event by having your dance team’s dads do an on-court dance routine with their daughters. I’ve watched a few of these over the years and they’re pretty entertaining.
You could also do an essay contest tied to being a fan – my first sporting event with dad – or why I have the world’s best dad, or why my dad should be the (your school here) MVP Dad. Tie in media partners and promote the essay contest and event, and the winner could receive an ultimate father-daughter night courtesy of your school and the sponsors.
You may want to look into partnering with an existing organization like the Girl Scouts, YWCA, churches, a school district or the PTA, and you could even turn it into a ticket fund-raising program for any organization involved.
Bottom line, I believe this is a great event opportunity for all involved – the dads, daughters, women’s athletics, sponsors…whoever would like to be involved should enjoy the experience while also increasing ticket sales for your event!
Your turn to take a swing…
What ideas do you have for a great daddy-daughter event that can generate ticket sales for sporting events?
All the best,
The Telios Group