Ron Goch
The Telios Group
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Advertising 2-for-1 Ticket Offers
October 12th 2006
Q. What is the most effective way to communicate a 2-for-1 ticket offer in advertising – buy one and get one free or simply advertise buy one get one?
A. I prefer “Buy One Get One” because it doesn’t communicate a sports team is offering “free” tickets, which I feel devalues a sports team’s tickets. However, some people like the fact the advertisement states “free,” with the thought that “free” will attract more people to the offer.
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Ron Goch, The Telios Group
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