Ron Goch
The Telios Group
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Single-Game Ticket Buyer Follow-Up

September 11th 2006

Q. What do you recommend for turning single-game ticket buyers into repeat ticket buyers?


A. First, have a game plan in place to capture the names and contact information from both cash and credit card ticket buyers.  Once you capture the names and contact information, follow up by phone the next business day after each event to thank each of the single-event ticket buyers for attending your event; ask each how they enjoyed their experience; and offer them the opportunity to return to one or multiple events this season with a special bounce-back offer.
 
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Ron Goch, The Telios Group
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