June 29th 2009
Q. As you consult with sports teams around the country, what do you find to be an average number for minimum number of group tickets in order for a group to receive discounted group tickets?
A. The minimum number of group tickets for college athletics and sports teams varies from college to college and team to team, but it’s usually a minimum of 10 (birthday packages) to 25 group ticket, and many of the colleges and sports teams I’ve worked with establish a minimum of 20 or 25.
Here are five colleges and professional sports teams and their group ticket minimum requirements: (more…)
June 15th 2009
Q. Considering today’s economy, what are some of the creative and successful ticket promotions in sports?
A. Sports seem to always find different ways to be creative with ticket promotions, and minor league baseball seems to lead the way year after year in the creativity category.
This past weekend I read a story “Teams Get Their Day In Downturn,” which highlights some creative marketing and promotions from baseball. One promotion – Mortgage Mondays – involves raffling off a mortgage payment, which I’m sure many of the fans in attendance would enjoy winning.
June 11th 2009
Q. I am trying to get an average per person spent at concessions for sporting events; any suggestions?
A. Below is a link to an article written about the Cowboys new stadium that provides concessions figures for sporting events. I’ve also provided a link to a PowerPoint presentation – Economics of New Stadiums – from 2003 that contains concessions figures.
June 8th 2009
Q. Where do you recommend a person get started when it comes to social media?