August 31st 2009
Q. It’s been challenging selling suites and luxury suites in the poor economy. Have you come across anything unique that baseball teams are doing to create a unique experience and an attractive sell when it comes to suites and luxury seats?
A. The Chicago Cubs have created a unique and attractive offer with the Batter’s Eye Seats. The luxury seats are sponsored by Bud Light and are all-inclusive single-game tickets that include unlimited food and beverage, reserved seating, private restrooms, and breathtaking views of Wrigley Field for $165 per ticket.
June 29th 2007
Q. We will be implementing a new priority points seating system and we’d like to see an example from a school that recently published a brochure or presentation piece. Could you direct us to one that has been completed recently?
May 15th 2007
Q. We usually sellout our front row seats, but recently had two sets of front row seats not renewed by season ticket holders. Instead of selling them to season ticket holders, what is a creative idea from a sports team on how they utilize front row seats other than traditionally selling to fans?
A. Although the Chicago Cubs sellout their games and have a waiting list for season ticket holders, they auction front row seats in the Dugout Box and Bullpen Box sections of Wrigley Field for selected games.
Ron Goch, The Telios Group
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October 10th 2006
Q. We have many country clubs in our community and I’m curious to know if you feel country clubs and its membership would be a viable target audience for college athletics group ticket sales?
A. Country clubs and its membership is a great target audience for premium VIP seating, suites and sponsorship prospects. I’d recommend you focus primarily on these three areas of opportunity in regards to country clubs and its members, and introduce group ticket programs as a secondary focus.