Ron Goch
The Telios Group
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Alternative Strategy for Front Row Seats
May 15th 2007
Q. We usually sellout our front row seats, but recently had two sets of front row seats not renewed by season ticket holders. Instead of selling them to season ticket holders, what is a creative idea from a sports team on how they utilize front row seats other than traditionally selling to fans?
A. Although the Chicago Cubs sellout their games and have a waiting list for season ticket holders, they auction front row seats in the Dugout Box and Bullpen Box sections of Wrigley Field for selected games.
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Ron Goch, The Telios Group
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