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The Telios Group
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Town Hall Meetings With Fans

March 30th 2009

Q. Are you familiar with any college athletic programs that have successfully conducted town hall meetings with their season ticket holders and fans?

A. The University of Colorado Athletics Department conducted seven town Hall meetings between Feb 16 and Mar 2, and you can access the event information here.

Colorado conducted the town hall meetings to “gain feedback, stimulate new ideas, and educate their fans” and included on the Buff’s Town Hall meetings page are the Town Hall meeting schedule; links to the BuffsTV On-Demand of the Mar 2 Town Hall meeting; a downloadable 50-page PowerPoint presentation fused at the Town Hall meetings; an online form for fans to submit Town Hall meeting questions; and an online form for fans to provide feedback.

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Getting Started on LinkedIn

March 23rd 2009

Q. I keep hearing how LinkedIn is the professional social network to be on. Is this a network you recommend, or would you recommend a different social network for business?

A. I joined LinkedIn last year and it’s a great network for posting your professional credentials, blog updates and testimonials. It’s a great networking community and I’m a member of several LinkedIn groups.

Here’s an easy to follow video – “LinkedIn In Plain English” – you may find helpful for getting started on LinkedIn.

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Challenges and Opportunities in Fan Research

March 16th 2009

Q. We’d like to conduct some fan research with surveys, but we haven’t conducted a fan or season ticket holder survey in years. Could you share insights or best practices?

A. I read a great article from the Pew Research Center – a great resource for numbers, facts and trends – that addressed the challenges and opportunities facing communication research.

The article – New Tricks for Old – and New – Dogs – is a commentary adapted by Scott Keeter from a keynote address to the 31st Annual Research Symposium College of Communication and (more…)

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Staying Connected With Season Ticket Holders

March 9th 2009

Q. In this down economy, what strategies or best practices do you recommend sports teams consider for staying connected with their fans?

A. This is a great question and the right focus – your season ticket holders, group leaders and loyal fans.

With the struggling economy and less disposable income, many sports teams find themselves struggling to meet their projected ticket sales goals and therefore find themselves focusing on new ticket sales rather than remaining committed to retention efforts and new ticket sales.

Here are three strategies to consider for staying engaged with your fans: (more…)

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Special Facebook Ticket Offer

March 2nd 2009

Q. You provided an example of a Twitter ticket offer last week and I’m wondering if you could provide an example of a sports team utilizing Facebook to build an online social community and offer ticket specials?

A. The St. Louis Blues have a link on its website that takes Blues fans to its Facebook fan Page. Once fans sign-up for this Page, they receive email alerts whenever the Blues extend a special Faceoff Facebook ticket offer, which is a link that takes fans to a Ticketmaster purchase page especially designed for the special Faceoff Facebook ticket offer.

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