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The Telios Group
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Motivating and Energizing Staff

December 22nd 2006

Q. In preparation for the New Year, I’m looking for a book or two on motivating and energizing our staff.  Do you have any recommendations?
 

A. Two books you may want to check out over the holidays are:
 

151 Quick Ideas to Inspire Your Staff by Jerry R. Wilson, CSP
1001 Ways to Energize Employees
 

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Ron Goch,
The Telios Group
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Car Wash Sponsorship Promotions Ideas

December 21st 2006

Q. I am looking for ideas for a car wash promotion to include in a sponsorship; any ideas?
 

A. Here are five ideas to consider:
 

Coaches Car Wash: Create an annual “Coaches Car Wash,” which Notre Dame did years ago, and enlist your coaches, administration and staff to assist with a charity car wash to take place at one or multiple car wash locations.  The car wash company could be the title or presenting sponsor of the annual “Coaches Car Wash” event, and all proceeds could go to charity from the annual event.
 

Dirtiest Car Contest: Host Dirtiest Car Contests at your sporting events presented by your car wash sponsor. Your staff could comb the parking lot for the dirtiest car and announce the winner – who receives a car wash gift certificate – at each game.
 

Car Wash Certificates: Sports teams can always use in-game certificates from sponsors for contests and promotions.  Sports teams could create a remote car racing contest and tie in the car wash certificates, utilize the car wash passes for a super fan of the game, or use the certificates/passes as an exit giveaway to fans as they leave your sporting event.
 

Gift with Purchase: Consider including a car wash pass with a ticket package, or your sporting event ticket with a car wash package.
 

Enter to Win: Incorporate an enter to win contest at each sporting event where fans enter a season-long contest to win a one-year car wash pass from your car wash sponsor.  This could be a fun way to build a database for both the car wash and your sports team.
 

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Ron Goch,
The Telios Group
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Shuttle Service for College Students

December 20th 2006

Q. In meetings with our students they’ve communicated they’d attend more basketball games if the athletics department provided shuttle service and to and from the arena.  Is this a benefit many colleges offer and do you have any examples of shuttle service offered by colleges?
 

A. Here are some links to shuttle service programs and ideas to consider for basketball and football:
 

Baylor University
 

Creighton University
 

University of Kentucky
 

University of Minnesota
 

University of South Carolina
 

***********************
Ron Goch,
The Telios Group
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Locker Room Tours

December 19th 2006

Q. We’re considering offering locker room tours to our premium and suite holders. Do you have examples of how sports teams and other colleges have executed locker room tours?

A. This is a great premium seat and suite holder benefit. You may want to also consider offering this to groups with a minimum purchase of tickets. Below are five links to what teams and facilities are doing with their locker room tours.

Georgia Dome Tours 

Green Bay Packers Tours 

Lincoln Financial Field Tours 

Plymouth Whalers Group Attendees Tours 

World Cup Stadium Tours 

*********************************
Ron Goch,
The Telios Group
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Creation of a Kids Club

December 18th 2006

Q. We’d like to create a kids Club. Could you provide some examples from sports teams who have established kid’s club programs?
 

A. Here are web site links to three college kids clubs and three professional sports kids clubs for you to compare program features, benefits, sponsorships, and pricing:
 

College Athletics Kids Clubs:
Notre Dame: Clancy’s Kids Club
 

Tennessee: Jr. Vol Club
 

Virginia Tech: Hokie Kids’ Club
 

Profession Sports Kids Clubs:
Denver Nuggets Kids Club
 

Philadelphia Eagles Kids Club
 

Toronto Blue Jays Kids Club
 

***********************
Ron Goch,
The Telios Group
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Ideas for Christmas-Themed Promotions

December 15th 2006

Q. Could you please provide ideas for a Christmas themed promotion at a basketball game to entertain fans?
 

A. Check out The Telios Group’s Question of the Day blog where you’ll find a post on Dec. 1 that addresses your question with information and links for Santa appearances at sporting events over the holidays.  You may want to also check out the Question of the Day blog posts between Dec 4-8 where we provided links for Holiday and stocking stuffer ticket offers.
 

***********************
Ron Goch,
The Telios Group
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Smile of the Game

December 14th 2006

Q. Many sports teams do a smile of the game promotion where they videotape people in the stands, place the sponsor’s logo on the video board, people smile and have fun with it.   How could we implement this but make it more attractive to a dental sponsor who’s looking for advertising in and outside the arena?
 

A. One way you could extend this promotion outside your arena is to have a staff member or game ops intern walk the arena and have people, kids and couples pose for the “Smile of the Game” photo and feature them prominently on your web site under a “Smile of the Game” header.
 

Choose a number of photos to display on your board following each game, encourage fans to visit your web site and vote on the “Smile of the Game,” and award a prize or prizes – teeth whitening, two tickets to the next game, “Smile of the Game” T-shirt with team and dentist’s logo.
 

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Ron Goch,
The Telios Group
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Increase in Cross-Promotions

December 13th 2006

Q. There has been a noticeable increase in cross-over promotions between ESPN and ABC programming, as well as Disney-theme parks and ESPN. Is this a strategy more professional sports teams – that have multiple businesses under one umbrella – should adopt?

A. I have noticed an increase in cross-promotions among Disney-owned properties and believe it’s been well done for the most part.

Professional sports, as well as college and amateur sports, most definitely could benefit from this business strategy and many of those I’ve had the pleasure of working with do a nice job of leveraging their businesses and assets.

*********************************
Ron Goch,
The Telios Group
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Increase In Televised College Sports

December 12th 2006

Q. Has the increase in men’s and women’s sports on television watered down college sports?

A. There certainly has been a dramatic increase in college sports programming, as well as professional sports.

I don’t believe the increase in programming has “watered down” college athletics. I do believe it’s provided more choices for fans as well as accessibility, especially to fans and alums who do not live within driving distance of sporting events.

*********************************
Ron Goch,
The Telios Group
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Gift Cards and Certificates

December 11th 2006

Q. Do you recommend teams promote and sell gift cards or certificates for tickets and merchandise?

A. Yes. Ticket and merchandise gift cards and certificates are great opportunities for fans, season tickets holders and sports teams.

The Tennessee Vols are one of many colleges and professional sports teams that offer gift cards to fans and season ticket holders. Be sure to prominently feature the gift card offer and a link to purchase directly from your site.

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 8th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment five of five):

Worcester Sharks 

Talladega Superspeedway 

US Open 

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 7th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment four of five):

Philadelphia Flyers 

Texas Tornado 

University of Iowa Basketball

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 6th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment three of five):

Dallas Mavericks

Denver Nuggets

Orlando Magic

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 5th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?

A. Here are three more links (installment two of five):

Salem Avalanche

Windy City Thunderbolts

Boston Celtics

*********************************
Ron Goch,
The Telios Group
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Holiday and Stocking Stuffer Ticket Offers

December 4th 2006

Q. Could you share some of the best practices for sports team stocking stuffers?A. I’ll dedicate this week to Holiday and stocking stuffer ticket packages and share links to sports sites with these kinds of offers. Here are the first three links for your review:

Atlanta Braves 

Potomac Nationals 

Rochester RedWings

*********************************
Ron Goch, The Telios Group
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Santa Appearance at Sporting Events

December 1st 2006

Q. Do many of the teams bring in Santa Claus to games around the Christmas holidays and is this a big attendance driver, or are there other promotions that you recommend for the Christmas holidays to drive attendance?
 

A. Great question and I’m sure there are plenty of sports teams that schedule a day or evening where Santa appears at a game, and hands out candy to the fans in attendance.  Does this increase attendance?  Not likely. (more…)

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