Ron Goch
The Telios Group
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Smile of the Game
December 14th 2006
Q. Many sports teams do a smile of the game promotion where they videotape people in the stands, place the sponsor’s logo on the video board, people smile and have fun with it. How could we implement this but make it more attractive to a dental sponsor who’s looking for advertising in and outside the arena?
A. One way you could extend this promotion outside your arena is to have a staff member or game ops intern walk the arena and have people, kids and couples pose for the “Smile of the Game” photo and feature them prominently on your web site under a “Smile of the Game” header.
Choose a number of photos to display on your board following each game, encourage fans to visit your web site and vote on the “Smile of the Game,” and award a prize or prizes – teeth whitening, two tickets to the next game, “Smile of the Game” T-shirt with team and dentist’s logo.
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Ron Goch, The Telios Group
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