Ron Goch
The Telios Group
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Variety of Partial Plan Examples
August 24th 2009
Q. Could you provide some examples of partial plans from various sports?
A. Here are six different links to partial plans from four different sports that include MLB, MLS, NBA, and NHL:
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Events To Sell Season Tickets
August 3rd 2009
Q. What events would you recommend sports teams host to successfully sell season tickets?
A. Hosting events to sell season tickets is a great sales strategy. Events provide the opportunity for teams to invite hundreds of prospects to an event that could be two to four hours in duration, and it’s an efficient and successful way to sell a high percentage of season tickets to those who attend.
The fact season ticket prospects invest their time to attend your event is one of the reasons for (more…)
Positive Press for New Point System
May 26th 2008
Q. We have created a new point system and interested to see a best practice example of how a college athletics department may have created positive publicity for its point system announcement?
A. The University of Minnesota Athletics Department did a nice job generating positive media coverage of its new point system in the Minneapolis/St. Paul Business Journal, online at Fox Twin Cities, and other mediums throughout the Twin Cities. In addition, the Goal Line Club – the Gophers Booster Club – and the University of Minnesota Alumni Association also complimented the media coverage with information on each of its websites.
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Increasing Business Season Ticket Sales
December 24th 2007
Q. Could you offer an idea or two on how we may be able to increase our season ticket sales with businesses?
A. The New Orleans Saints have a page on its website that communicates various ways businesses can use Saints tickets to increase their bottom line and improve employee relations.
The Saints do a nice job of addressing the benefits for specific business departments, including sales, human resources, business development, marketing, accounting, information systems, and charity. (more…)
Strategy Exchange Between Arts and Sports
August 6th 2007
Q. How could sports benefit from what the arts commonly do and how could the arts benefit from what sports commonly do?
A. Some arts programs could benefit by applying the aggressive and creative strategies college athletics applies with its scholarship donation programs, and college sports teams could benefit from applying the early selling of season tickets the arts applies each season. (more…)
Full Menu Selling
January 18th 2007
Q. We’re kicking off our baseball season tickets and I’d like to know whether we should offer full and mini plans now, or if we should only offer full season tickets and then sell mini plans closer to the start of the season?
A. I recommend selling both full and partial plans now to maximize your time to sell full and partial plans, and I’ve included a link to the Mets ticket page so you can see an example of how a baseball team is promote a variety of partial plans online, as well as its full 81-game season ticket plan.
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Ron Goch, The Telios Group
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Enhancing Season Ticket Offer
January 17th 2007
Q. In preparation for next season’s college football season, and the upcoming signing day in February, do you have any suggestions on how a college could work with its corporate partners to offer fans a nice incentive to either place a season ticket deposit or invest in season tickets?
A. The Charlotte Bobcats partnered with Lowe’s to offer fans gift cards with each season ticket purchase during this past year’s season ticket campaign, and you can read about this offer as well as view their commercials here.
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Ron Goch, The Telios Group
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All-You-Can-Eat Season Ticket Plan
January 15th 2007
Q. What do you think of the Dodger’s new all-you-can-eat season ticket plan?
A. I like the Los Angeles Dodgers All-You-Can-Eat Season Ticket plan they unveiled last week that will be offered in a 3,000-seat bleacher section in right field. It’s creative, affordable and I look forward to seeing how well it sells for the Dodgers.
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Ron Goch, The Telios Group
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Promoting Football Tickets at Basketball
January 11th 2007
Q. We’re in the middle of basketball but we’d like to begin selling football season tickets. Besides public address announcements at our basketball games, what strategies do you recommend for leveraging home basketball games to sell football season tickets or at the very least, gain season ticket deposits?
A. There are a number of strategies you could implement at home basketball games, but a few to consider are airing your 2007 season ticket TV commercial on your video board and conduct an enter to win 2007 season tickets on the concourse and the box office, and promote the enter to win with public address announcements, reader board messages, and radio and TV drop-ins.
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Ron Goch, The Telios Group
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Ways to Use Season Tickets – Part V
May 12th 2006
Q. Season tickets for teams that have average to sub-par seasons seem to be harder and harder to sell. Fans only have so much time. Do you have a list we could use of reasons why fans should buy season tickets?
A. We answered this question each day this week and today’s list below is the final installment this week.
10 more ways a fan, company or anyone else could use season tickets:
Give them to the employee who makes the most sales calls.
Use as an auction item.
Give tickets to an employee on his or her birthday.
Give tickets to an employee or customer who has been sick.
Give them to your drivers for being on time.
Give them to your security guards.
Donate tickets to your church.
Offer to your secretary or his or her family.
Congratulate an employee for attaining yearly goal.
Offer tickets to your babysitter as a thank you.
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Ron Goch, The Telios Group
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Ways to Use Season Tickets – Part IV
May 11th 2006
Q. Season tickets for teams that have average to sub-par seasons seem to be harder and harder to sell. Fans only have so much time. Do you have a list we could use of reasons why fans should buy season tickets?
A. We’re taking this week to answer this question and today’s the fourth of five lists we will provide this week.
10 more ways a fan, company or anyone else could use season tickets:
Use them yourself.
Give tickets to someone who always provides good service.
Offer the tickets to a customer for the holidays.
Give the tickets to your office cleaning crew.
Use tickets as a raffle gift.
Give to vendors to enhance your business relationships.
Give to an employee who generates the most new business.
Give tickets to your payroll department.
Give to an employee who has worked the most overtime.
Reward a department that hits their weekly quota.
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Ron Goch, The Telios Group
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Ways to Use Season Tickets – Part III
May 10th 2006
Q. Season tickets for teams that have average to sub-par seasons seem to be harder and harder to sell. Fans only have so much time. Do you have a list we could use of reasons why fans should buy season tickets?
A. We’re taking this week to answer this question and today’s the third of five lists we will provide this week.
10 more ways a fan, company or anyone else could use season tickets:
Thank a new customer for their business.
Give tickets to charity and use as a write-off.
Welcome a new employee to the company with tickets.
Give your tickets to a relative.
Give them to a manager whose department exceeded its goals.
Give them to a front-line person who appeased an angry customer.
Put a smile on an employee’s face that is having a rough day.
Show your appreciate to a company intern.
Treat a friend on their birthday to an evening of entertainment.
Give tickets to an employee who left the latest on a given day.
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Ron Goch, The Telios Group
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Ways to Use Season Tickets – Part II
May 9th 2006
Q. Season tickets for teams that have average to sub-par seasons seem to be harder and harder to sell. Fans only have so much time. Do you have a list we could use of reasons why fans should buy season tickets?
A. We’re taking this week to answer this question and today’s the second of five lists we will provide this week.
10 more ways a fan, company or anyone else could use season tickets:
Have a drawing at work and give them to a lucky employee.
Thank your neighbor who takes care of your pets, retrieves your mail, etc.
Give them to your child’s teacher as a ‘thank you’ for their help.
Take a potential customer and close a sale at the game.
Give thanks to your family and friends by taking them to a game.
Take a long-term customer to say ‘thanks.’
Reward employee who comes up with a savings suggestion.
Reward on time delivery.
Reward someone who has been accident-free at shop.
Use as attendance incentives.
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Ron Goch, The Telios Group
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Ways to Use Season Tickets
May 8th 2006
Q. Season tickets for teams that have average to sub-par seasons seem to be harder and harder to sell. Fans only have so much time. Do you have a list we could use of reasons why fans should buy season tickets, or how they could use season tickets?
A. There are many ways fans, businesses and others can invest in and use season tickets. As I did last week, I’ll utilize each of this week’s postings to share with you a list someone shared with me years ago for using season tickets.
Here are first 10 ways a fan, company or anyone else could use season tickets:
Reward for service recognition by a customer.
Give them to employees who schedule the most sales appointments.
Invite a customer who hasn’t done business with you recently.
Thank volunteer for all that they do.
Improve communication with key co-worker.
Reward suppliers and vendors who help you meet your deadline.
Take a loyal customer for his or her birthday.
Run a sales contest and reward the winner with tickets.
Give the tickets to the person who came in earliest.
Give them to someone who has given you helpful business advice.
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Ron Goch, The Telios Group
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Select-a-Seat at Spring Football Game
March 12th 2006
Q. In preparation for our spring football game, what are schools doing to offer fans an experience beyond just the game, as well as promote/sell season tickets?
A. The University of Miami will be hosting a Select-a-Seat event in conjunction with its annual spring football game.
Your turn to take a shot.
What are you doing in conjunction with your spring football game to offer your fans a unique experience, while also leveraging the event to sell season tickets, or gain new season ticket holder prospects?
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Ron Goch, The Telios Group