May 25th 2009
Q. You have a lot of experience in the sports business industry. I am ready to make the next step in my career to try to move into a sales position with a Major League team. Would you have any advice on best practices other than places like Teamwork? I have begun to network with all of my connections. Is this the best way?
A. A great question and I appreciate you asking it. In true consulting fashion, I have some questions as well.
What sports business groups and networks are you connected to and how are you engaging, sharing and learning in each of those groups and networks?
As a member of several groups and networks, I know each of the members want to (more…)
May 4th 2009
Q. What strategy would you recommend as one of the fastest and easiest ways to increase the size of our prospective ticket buyer database?
A. Enter to win contests are fun, easy to implement, and can effectively increase your database.
One of the keys to developing more targeted prospects is to create enter to win contests that target the prospects you desire.
For example, if you’re goal is to increase prospective season ticket buyers, create a contest that offers (more…)