Ron Goch
The Telios Group
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Successfully Working With the Media

July 28th 2008

Q. What is your advice for successfully working with the media?

A. I’ve had three rules for successfully working with the media and they are: 1. Be prepared; 2. Always tell the truth; and 3. Avoid using “off he record.”

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Social Networking for Sports Business

July 21st 2008

Q. How effective are the various business and general social networking sites for generating business for sports teams?

A. It’s amazing to me how many social networks exist today and the popularity of many of the. In the last year, I’ve joined four social networks, and two of the four (Facebook and MySpace) I’ve only recently joined and built a profile.

I’ve enjoyed my experiences on LinkedIn and Plaxo for a variety of reasons, and I use the networks for connecting with people, staying connected with people, re-connecting with friends and associates, and assisting people who reach out to me with questions or guidance.

I’d recommend both LinkedIn and Plaxo for business social networking, and I’ve had nothing but good experiences using Facebook for general social networking with family and friends. MySpace is next on my list to better understand its capabilities and the opportunities that exist with that network.

The bottom line, though, is we’re just seeing an early preview of what’s to come with social networking in the future. I believe it will play a major factor in most businesses in the future.

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Best Book of The Summer

July 14th 2008

Q. What is the best business book you’ve read so far this summer that you’ recommend to others?

A. It’s a toss up between the Sales Bible by Gitomer and ProActive Sales Management by Miller.

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Compensating Mascots for Appearances

July 7th 2008

Q. How would you recommend handling compensation for mascot appearances? We have never paid our mascots for non athletic events in the summer. But we are struggling to keep up the demand for appearances and getting mascots to remain in town to handle the appearances. We currently pay for their mileage but not the appearance. What do you recommend?

A. I’d recommend offering your mascots who participate in your simmer programs the opportunity to attend summer school and provide a tuition waiver as the compensation for summer appearances.

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