February 18th 2008
Q. You’ve been a big supporter of girls and women’s sports over the years and I’m curious where that all started for you?
A. I’ve enjoyed girls and women’s sports as long as I can remember. I’ve had so many wonderful opportunities to support girls and women’s sports over my lifetime. I grew up with two younger sisters who at one time or another participated in sports. My first “job” in sports was as the first women’s sports information director at Winona State University, and I followed that with a graduate assistantship in women’s athletics at the University of Tennessee. (more…)
June 8th 2007
Q. How have you enjoyed the WNBA season so far, and has anything surprised you in the early going?
A. First of all, hats off to the WNBA for celebrating its 11th season! That in itself is a remarkable achievement and I’m happy for the many people behind the scenes who make it happen, the players who are terrific on and off the court, and the fans who’ve supported the league in each of the WNBA markets and around the world. (more…)
September 12th 2006
Q. As someone who has spoken out for girls and women’s sports, what was your take on the WNBA Championship?
A. Overall, it was a great game and event for the WNBA, which celebrated its 10th year this past season.
It was a great comeback win for the Detroit Shock against the defending Champion Monarchs, and it was great to see a packed arena with over 19,000 fans and a national television audience watching the Championship game.
I was happy for Katie Smith and the fact she was able to win her first championship as a player. Katie was an excellent student-athlete in college and has been a terrific professional player who has represented the WNBA with a lot of class.
Ron Goch, The Telios Group
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June 30th 2006
Q. What is the most challenging sporting event or sport to sell, and why?
A. I’d have to say that girls and women’s sports – and this depends on the market – are the most challenging to sell. I’d quickly add, though, I personally believe girls and women’s sporting events are also the most rewarding to sell, especially when you’re a part of an athletics department or business operations team that has successfully sold an event or season.
I’ve had the pleasure of experiencing and being a part of some incredible women’s sporting events over the years – the NCAA Women’s Final Four, the NCAA Women’s Swimming and Diving Championships, the WNBA Championship, and the always electric Tennessee-Connecticut women’s basketball games in front of 24,000-plus people packed in the Thompson-Boling Arena in Knoxville, Tenn.
Girls and women’s sports don’t always receive the same recognition, exposure and respect that boys and men’s sports do. Over the years, I’ve enjoyed providing recognition and exposure to women’s sports whenever I’ve been in a position to market, promote and sell women’s sports events, and I have a utmost respect for so many people across the country who have dedicated their life to marketing, promoting and selling girls and women’s sports.
March 15th 2006
Q. What marketing strategies used by the WNBA would translate best to marketing college women’s basketball?
A. If your primary objective is increasing attendance and ticket revenues at women’s basketball games, I’d recommend the various programs used in and out of season by the WNBA that consistently includes tickets packaged in with events.
The WNBA, as well as the NBA, has successfully leveraged a great deal of its inventory (assets) in an effort to maximize its ticket sales. Two examples of this are the WNBA camps and clinics offered in and out of season. Colleges offer camps and clinics, but most do not include paid tickets.
For example, the Detroit Pistons and Shock are hosting a Coaches Clinic and have tied in two Shock tickets to its home opener. How many coaches clinics do you offer during the off-season that has paid tickets incorporated in the participant package? How many of your coaches include tickets in each of its summer camps and clinics?
A high five to those of you who do offer a ticket in your summer camps and clinics, and to those who don’t, I’d start asking “Why don’t we include tickets in our summer camps and clinics?”
Here’s another off-season Shock event – a four-day girls-only basketball clinic – that includes a list of benefits on the flyer, including two tickets to a Shock home game versus the newest WNBA team, the Chicago Sky.
Your turn to take a shot!
What off-season programs are you successfully packaging paid tickets to your 2006-07 season?
Ron Goch, The Telios Group