Ron Goch
The Telios Group
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Most Challenging Sporting Event to Sell
June 30th 2006
Q. What is the most challenging sporting event or sport to sell, and why?
A. I’d have to say that girls and women’s sports – and this depends on the market – are the most challenging to sell. I’d quickly add, though, I personally believe girls and women’s sporting events are also the most rewarding to sell, especially when you’re a part of an athletics department or business operations team that has successfully sold an event or season.
I’ve had the pleasure of experiencing and being a part of some incredible women’s sporting events over the years – the NCAA Women’s Final Four, the NCAA Women’s Swimming and Diving Championships, the WNBA Championship, and the always electric Tennessee-Connecticut women’s basketball games in front of 24,000-plus people packed in the Thompson-Boling Arena in Knoxville, Tenn.
Girls and women’s sports don’t always receive the same recognition, exposure and respect that boys and men’s sports do. Over the years, I’ve enjoyed providing recognition and exposure to women’s sports whenever I’ve been in a position to market, promote and sell women’s sports events, and I have a utmost respect for so many people across the country who have dedicated their life to marketing, promoting and selling girls and women’s sports.
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Ron Goch, The Telios Group
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