Ron Goch
The Telios Group
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WNBA Strategies for Women’s College Hoops
March 15th 2006
Q. What marketing strategies used by the WNBA would translate best to marketing college women’s basketball?
A. If your primary objective is increasing attendance and ticket revenues at women’s basketball games, I’d recommend the various programs used in and out of season by the WNBA that consistently includes tickets packaged in with events.
The WNBA, as well as the NBA, has successfully leveraged a great deal of its inventory (assets) in an effort to maximize its ticket sales. Two examples of this are the WNBA camps and clinics offered in and out of season. Colleges offer camps and clinics, but most do not include paid tickets.
For example, the Detroit Pistons and Shock are hosting a Coaches Clinic and have tied in two Shock tickets to its home opener. How many coaches clinics do you offer during the off-season that has paid tickets incorporated in the participant package? How many of your coaches include tickets in each of its summer camps and clinics?
A high five to those of you who do offer a ticket in your summer camps and clinics, and to those who don’t, I’d start asking “Why don’t we include tickets in our summer camps and clinics?”
Here’s another off-season Shock event – a four-day girls-only basketball clinic – that includes a list of benefits on the flyer, including two tickets to a Shock home game versus the newest WNBA team, the Chicago Sky.
Your turn to take a shot!
What off-season programs are you successfully packaging paid tickets to your 2006-07 season?
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Ron Goch, The Telios Group
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