Ron Goch
The Telios Group
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Social Networking for Sports Business

July 21st 2008

Q. How effective are the various business and general social networking sites for generating business for sports teams?

A. It’s amazing to me how many social networks exist today and the popularity of many of the. In the last year, I’ve joined four social networks, and two of the four (Facebook and MySpace) I’ve only recently joined and built a profile.

I’ve enjoyed my experiences on LinkedIn and Plaxo for a variety of reasons, and I use the networks for connecting with people, staying connected with people, re-connecting with friends and associates, and assisting people who reach out to me with questions or guidance.

I’d recommend both LinkedIn and Plaxo for business social networking, and I’ve had nothing but good experiences using Facebook for general social networking with family and friends. MySpace is next on my list to better understand its capabilities and the opportunities that exist with that network.

The bottom line, though, is we’re just seeing an early preview of what’s to come with social networking in the future. I believe it will play a major factor in most businesses in the future.

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