Ron Goch
The Telios Group
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Strategy Exchange Between Arts and Sports
August 6th 2007
Q. How could sports benefit from what the arts commonly do and how could the arts benefit from what sports commonly do?
A. Some arts programs could benefit by applying the aggressive and creative strategies college athletics applies with its scholarship donation programs, and college sports teams could benefit from applying the early selling of season tickets the arts applies each season.
Most theatres sell its season tickets for the following year’s shows during the current season and actually begin selling single event tickets late in the season.
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Ron Goch, The Telios Group
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