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Positive Press for New Point System
May 26th 2008
Q. We have created a new point system and interested to see a best practice example of how a college athletics department may have created positive publicity for its point system announcement?
A. The University of Minnesota Athletics Department did a nice job generating positive media coverage of its new point system in the Minneapolis/St. Paul Business Journal, online at Fox Twin Cities, and other mediums throughout the Twin Cities. In addition, the Goal Line Club – the Gophers Booster Club – and the University of Minnesota Alumni Association also complimented the media coverage with information on each of its websites.
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