Ron Goch
The Telios Group
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Promoting Football Tickets at Basketball
January 11th 2007
Q. We’re in the middle of basketball but we’d like to begin selling football season tickets. Besides public address announcements at our basketball games, what strategies do you recommend for leveraging home basketball games to sell football season tickets or at the very least, gain season ticket deposits?
A. There are a number of strategies you could implement at home basketball games, but a few to consider are airing your 2007 season ticket TV commercial on your video board and conduct an enter to win 2007 season tickets on the concourse and the box office, and promote the enter to win with public address announcements, reader board messages, and radio and TV drop-ins.
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Ron Goch, The Telios Group
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