Ron Goch
The Telios Group
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Increase in Cross-Promotions
December 13th 2006
Q. There has been a noticeable increase in cross-over promotions between ESPN and ABC programming, as well as Disney-theme parks and ESPN. Is this a strategy more professional sports teams – that have multiple businesses under one umbrella – should adopt?
A. I have noticed an increase in cross-promotions among Disney-owned properties and believe it’s been well done for the most part.
Professional sports, as well as college and amateur sports, most definitely could benefit from this business strategy and many of those I’ve had the pleasure of working with do a nice job of leveraging their businesses and assets.
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Ron Goch, The Telios Group
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