Ron Goch
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Challenges and Opportunities in Fan Research
March 16th 2009
Q. We’d like to conduct some fan research with surveys, but we haven’t conducted a fan or season ticket holder survey in years. Could you share insights or best practices?
A. I read a great article from the Pew Research Center – a great resource for numbers, facts and trends – that addressed the challenges and opportunities facing communication research.
The article – New Tricks for Old – and New – Dogs – is a commentary adapted by Scott Keeter from a keynote address to the 31st Annual Research Symposium College of Communication and Information, University of Tennessee, last February.
It’s a very interesting article that covers survey tools, including the Internet being a popular place for surveys, the changing communication environment, and new ways of measuring communications.
Finally, here are links to two blog posts from a few years ago when I answered a question regarding Annual Season Ticket Surveys and a question about Surveys, Focus Groups and Town Hall Meetings.
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