Ron Goch
The Telios Group
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Men’s Basketball Marketing Plan
September 24th 2007
Q. We would like to create a new men’s marketing plan and hoping you could share any insights you may have or samples you could share to assist us with developing our plan. Where do we get started?
A. One place you could start is with a resource the NCAA offers, “How to create a Marketing Plan,” which outlines each of the elements of a successful marketing plan.
The NCAA also has created a sample NCAA Championships marketing plan, which you may find helpful with developing your plan.
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Ron Goch, The Telios Group
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