Building Brand Recognition in Sports
April 25th 2006
Q. What are some hurdles a company in the sports industry faces in building brand recognition and how can they overcome it?
A. One of the challenges sports marketers face is signing corporate partnerships that achieve the branding objectives of both its organization as well as its corporate partners. Here are three examples of corporate partnerships that have successfully incorporated branding initiatives that should benefit both the sports organizations as well as the corporate partners:
Globetrotters Serve Up Soup for Health
CompUSA “Mad” about College Basketball
Your turn to take a shot!
What are you doing to incorporate your branding initiatives, as well as your corporate partners, in each of your partnership programs?
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Ron Goch, The Telios Group
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