Ron Goch
The Telios Group
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Start Season Ticket Renewal Process Earlier
February 27th 2007
Q. We’d like to start a season ticket renewal process for football earlier this year and wondering if there are any drawbacks to this?
A. Starting your season ticket holder (STH) renewal process earlier has many benefits to the customer as well as your organization. Your STHs, when informed well in advance of your earlier renewal process, will appreciate the opportunity to pay over a longer period of time, or have payments spread out over more months than previous years.
Additionally, you will be able to identify much earlier the STHs who may be contemplating not returning next season and be able to address their concerns so you can convert them into a renewed season ticket.
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Ron Goch, The Telios Group
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