Ron Goch
The Telios Group
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Sports Sponsorship Publications
February 2nd 2007
Q. I’m new to sponsorship sales, and actually only working as an assistant to fulfill sponsorships, but I really enjoy it and would like to increase my knowledge in sports sponsorships. What resources could you recommend for me?
A. Two newsletters you may want to look into are IEG Sponsorship Report and Team Marketing Report. There are a few books on sport marketing and sales, but these two publications – as well as their online support material – will provide you with both past and present best practices that should assist you greatly.
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Ron Goch, The Telios Group
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