Ron Goch
The Telios Group
Email Ron

Our Social Networks

AddThis Feed Button

Pages
Links
Categories
Archives



Promoting a Sold Out Event

February 14th 2007

Q. We will have our first sellout in years and I’d like to know a few strategies you’d recommend for promoting this sellout?
 

A. Many times when a sports team sells out an event, they don’t advertise.  However, I recently was reading the newspaper and noticed a sports team did just the opposite when it advertised its “sold out” event.
 

I thought it was a cleaver move, because it promoted the fact they sold out – which creates a sense of urgency to purchase tickets now for the teams next home game or a future home game – and they also promoted the television broadcast of the sold out home game.
 

***********************
Ron Goch,
The Telios Group
Sign up for our free eNewsletter, Ripples

Comment | Permalink


Leave a Reply

To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.