New Wrinkle to Old Promotion
February 7th 2007
Q. What’s a new wrinkle I could add to our annual military appreciation night?
A. I’m not sure if this is a new wrinkle for your event or not, but it’s a fairly new strategy for sports teams; host a post-game player jersey auction with proceeds benefiting a local military charitable trust.
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Ron Goch, The Telios Group
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