Ron Goch
The Telios Group
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Deliver What Groups Want for Their Events
February 19th 2007
Q. Have sporting events lost their attractiveness with traditional youth organizations like Boy Scouts and Girl Scouts who used to attend in large groups?
A. Absolutely not. Scouts and others still attend sporting events in large numbers. In fact, instead of one annual Scout Night, sports teams are hosting multiple Scout Nights each season.
A couple keys for having a successful Scout Night – or any group night event – would be asking the prospecting group what’s most important to them and what they’d like to do for their group event. Be as creative as you can and deliver on what they would like for their night.
Along with including a patch with a ticket, consider multiple Scout Nights during the season and a variety of activities and benefits, similar to what the Oklahoma City Blazers do for their Scout Nights.
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Ron Goch, The Telios Group
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