Ron Goch
The Telios Group
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Transferring Best Practices to High Schools
June 15th 2007
Q. How well would some of the best business practices used in college and pro sports work for high school sports to assist schools with generating much needed revenue?
A. Many strategies being implemented by college athletic departments and professional sports teams are applicable to high school athletics, and there are a number of high schools in each community that do implement a variety of sports marketing and ticket sales strategies.
Ticket sales programs, particularly ticket fund-raisers and group ticket sales programs, could be successfully executed by high schools in either a classroom setting or via the athletics department.
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Ron Goch, The Telios Group
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