Ron Goch
The Telios Group
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Ticket Sales Strategies with No Schedule
August 20th 2007
Q. Each year the question is raised why we don’t sell tickets year round, and the answer is usually because we don’t have a home schedule. How can we sell tickets during the off season when we don’t know dates or opponents for the next season?
A. Many sports teams take season ticket deposits, and then once the schedule is finalized, they host a select-a-seat event or simply make follow up calls to lock people into seats and collect their remaining balance.
Another ticket sales strategy to consider during the off-season is offering ticket vouchers – as many minor league sports teams do to little league baseball teams, Scout troops, non-profits and other organizations – for a reduced price and the members of those teams and organizations are able to sell each voucher for up to the face value of each voucher.
Although minor league baseball teams will conclude its regular-season home games in the next few weeks, teams and organizations can consider selling vouchers now and through the holidays (i.e., stocking stuffer gifts, etc.) for the 2008 season.
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Ron Goch, The Telios Group
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