Ron Goch
The Telios Group
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Take Me Fishing Sweepstakes
May 11th 2007
Q. Could you provide a good example of an “enter to win” contest that does more than capture a name and address; it also captures demographic and other consumer information?
A. Check out the takemefishing.org Sweepstakes, which is being sponsored by Triple-A baseball and Triton Boats. You can check out the ads here. It’s a neat promotion, but it also accomplishes your objective of obtaining more than simply a name and address with its form.
In order to enter this contest, those entering the sweepstakes must include age, gender, and answer two questions: How often do you fish? and Have you ever purchased a fishing license?
The same type of information and questions could be included on a sports teams entry form for its enter to win contests.
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Ron Goch, The Telios Group
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