Ron Goch
The Telios Group
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Printing on Front and Back of Business Cards
June 21st 2007
Q. Do you recommend printing on both the front and back of a business card? Some people do, but most do not. What do you recommend?
A. My first response when I read the question was “Why not?” But, those who know me understand “why not? is my favorite question, as well as one of my favorite responses to questions like this.
I only have printing on the front of my business card, but have received cards with the company website address across the back center part of the business card, as well as company mission statements, and services listed.
I don’t see anything negative about printing on the backside, except if it’s important contact information, which makes it difficult for the people who still save business cards in a Rolodex or binder with business card sleeves.
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Ron Goch, The Telios Group
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