Offer Year-Round Customer Interaction
June 6th 2006
Q. Customer service has become an old and over-used term for taking care of our fans. What’s new in the way of delivering excellent experiences for our customers?
A. Although certainly not new, customer “touch-points” has been the hot topic among sports organizations for delivering excellent customer experiences. If you do not have a year-round, 12-month touch-point program to provide an interactive relationship with your fans, I encourage you to invest the time today to create a year-round touch-point program with all your fans and stakeholders.
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Ron Goch, The Telios Group
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