Ron Goch
The Telios Group
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More Sports Teams Renew Earlier
April 13th 2007
Q. More sports teams are beginning its season ticket renewal campaigns before their season concludes. There must be benefits to teams by doing this; what are the benefits to this strategy?
A. Quite simply, an earlier start assists sports teams with securing a higher renewal percentage.
If a team always has a renewal mindset, and they are implementing a year-round touch-point plan, it’s more likely to renew season ticket holders, groups and corporate partners at a higher percentage.
In addition, if sports teams can complete its renewal campaign earlier than the previous season, it will extend the sales timeline for new season tickets.
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Ron Goch, The Telios Group
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