Ron Goch
The Telios Group
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Leverage Baseball to Sell Basketball
October 15th 2007
Q. Could you offer a creative way to leverage MLB’s World Series to assist a basketball program with selling tickets?
A. Why not simply mirror the World Series promotion Taco Bell has put together that offers one free taco if a base is stolen in the World Series? You create whatever prize you would like to offer – for example, a complimentary pair of season tickets – if a player steals a base any time during the World Series.
This would provide you the opportunity to leverage this national promotion, while assisting your organization with building your prospective ticket buyer database.
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Ron Goch, The Telios Group
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