Ron Goch
The Telios Group
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Improve Value of Program Advertisements
July 16th 2007
Q. Each year, it’s a challenge to sell all of our game program advertising space. We recognize each of our advertisers by thanking them in a public address announcement at games, but I’m curious to know what else we could or should be offering to improve the value of our advertisement packages?
A. The easiest way to increase the value of your program advertising is to package the advertising in a sponsorship that includes the advertising and other inventory the sponsor finds valuable.
If a sponsorship package is not an option, you may want to add a “winning sticker” to the advertisement each game where the sponsor provides a gift certificate (i.e. dinner for two) and your PA announcement encourages fans to turn to the page where the advertisement is displayed to see if they have the winning sticker.
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Ron Goch, The Telios Group
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