About Us


Ron Goch
The Telios Group
Email Ron

Our Social Networks

AddThis Feed Button

Pages
Links
Categories
Archives



Generate Ticket Sales When Losses Pile Up

April 11th 2006

Q. What does a college athletics department do when it has a long history of non-competitive teams (especially in football, men’s and women’s basketball) about generating new season ticket buyers?
 

A. I’ve heard numerous times over the years, “If we don’t win, we don’t sell tickets.  It’s that simple.”  It would be nice to win every year, but even winning doesn’t guarantee ticket sales, and in each sport, only one team walks away with a championship.
 

So what do the rest of the teams do to sell tickets?  How can tickets be sold if a team has a long history of non-competitiveness or if a team is down one year, or even a couple years?
 

One strategy I recommend is focusing your time, efforts and resources on developing a solid group ticket sales program.  There are so many companies, organizations, clubs and associations looking for fun activities for its employees, associates, clients, and members.
 

There are so many different theme nights you can offer and you have opportunities to create memories of a lifetime for the group attendees.
 

Just think about the event experiences you can provide group attendees that no one else can offer, and how most group attendees – especially kids – are more concerned about the fun experiences they’re going to have, the fun and games, the cotton candy and inflatable games versus the actual game, your record or who you’re playing that night.
 

It’s all about “the event;” not just the game.  What kind of overall “event experience” can you deliver to group attendees?
 

Another great thing about groups is the high show rate versus the high percentage of no-shows experienced with season ticket holders when the team isn’t winning.
 

Group ticket sales is a proven strategy for filling seats when the team is down or when a sport is experiencing multiple losing seasons.
 

Your turn to take a shot!
 

What ticket sales strategies do you implement during a down year or when your team isn’t winning?
 

***********************
Ron Goch, The Telios Group

Comment | Permalink


Leave a Reply

To reply to this article, please enter your name and write your comment in the textbox below. Some HTML tags are allowed, but others will be stripped if you enter them in your comments.