Ron Goch
The Telios Group
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Encouraging Fans to Wear School Colors
November 29th 2006
Q. We’ve struggled with students – and fans in general – not wearing our school colors or our logo. What strategies do you recommend to encourage fans to wear our school colors to games?
A. College Colors Day would be a great day to kick off your campaign. You can check out some of the stories and strategies included in the links below where school presidents have encouraged fans to wear school colors, and proclamations have been issued recognizing this day.
Additionally, I’ve included a link from Purdue where they have “Boilermaker Black & Gold Fridays.” They’ve created a logo and promote on campus and throughout the community. Many businesses not only allow, but encourage, their employees to wear the school’s colors.
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Ron Goch, The Telios Group
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