Ron Goch
The Telios Group
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Drive Accessibility and Ticket Sales
March 9th 2006
Q. NASCAR offers accessibility to its fans that most sports don’t provide today. How can we offer better accessibility in college athletics – much like NASCAR – in an effort to connect with our prospects and sell more season tickets and sponsorships?
A. NASCAR is the leader in fan accessibility, and the NBA and others have taken notice and begun to offer unique fan accessible programs. The Nets have created a neat program that offers access and is assisting them with selling more season tickets with The Ticket Influencer Program.
The Nets not only offer prospective season ticket buyers access to its players, coaches and executive staff; they’re hosting the Influencer receptions – which are presented by Tiffany & Co. – at key season ticket holder homes for about 50 people.
Unique accessibility; a great off-season strategy for increasing season ticket sales; and each reception is underwritten by a corporate partner. In terms of a successful collaboration between your marketing, ticket sales and sponsorship sales teams, it doesn’t get much better!
Your turn to take a shot…
What programs do you offer in or out of season that provides your fans with access to your players and coaches, while increasing season ticket sales?
All the best,
Ron Goch
The Telios Group
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