Ron Goch
The Telios Group
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Books on Selling
November 16th 2006
Q. What would be the first book you feel a person new to sales should read to improve her sales skills?
A. I’d actually recommend two books – “Little Red Book of Selling,” by Jeffrey Gitomer and “The Certifiable Salesperson,” by Tom Hopkins and Laura Laaman. Both are filled with a lot of golden nuggets that would help a first-time as well as seasoned sales executive.
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Ron Goch, The Telios Group
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