Ron Goch
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Car Wash Sponsorship Promotions Ideas
December 21st 2006
Q. I am looking for ideas for a car wash promotion to include in a sponsorship; any ideas?
A. Here are five ideas to consider:
Coaches Car Wash: Create an annual “Coaches Car Wash,” which Notre Dame did years ago, and enlist your coaches, administration and staff to assist with a charity car wash to take place at one or multiple car wash locations. The car wash company could be the title or presenting sponsor of the annual “Coaches Car Wash” event, and all proceeds could go to charity from the annual event.
Dirtiest Car Contest: Host Dirtiest Car Contests at your sporting events presented by your car wash sponsor. Your staff could comb the parking lot for the dirtiest car and announce the winner – who receives a car wash gift certificate – at each game.
Car Wash Certificates: Sports teams can always use in-game certificates from sponsors for contests and promotions. Sports teams could create a remote car racing contest and tie in the car wash certificates, utilize the car wash passes for a super fan of the game, or use the certificates/passes as an exit giveaway to fans as they leave your sporting event.
Gift with Purchase: Consider including a car wash pass with a ticket package, or your sporting event ticket with a car wash package.
Enter to Win: Incorporate an enter to win contest at each sporting event where fans enter a season-long contest to win a one-year car wash pass from your car wash sponsor. This could be a fun way to build a database for both the car wash and your sports team.
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Ron Goch, The Telios Group
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