Ron Goch
The Telios Group
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Host Winterfest at Your Next Game
January 31st 2007
If the City of Blowing Rock, North Carolina can host an annual “Winterfest” in the North Carolina Mountains, sports teams every where – warm and cold states – should take the Polar Bear Plunge and host a winterfest at their next sporting event.
The Blowing Rock event, which was held this past weekend, had something for everyone, including a Chili Cook-off, pancake breakfast, hayrides, ice carving, live music, and much more. (more…)
Be a Team Player Reading Contest
January 30th 2007
In yesterday’s post, I wrote about Scholastic and its Read and Rise program, and while researching this program, I came across a great example of a reading initiative the Utah Jazz and Scholastic have partnered to offer local schools called, “Be a Team Player Reading Contest.”
The program – which started Jan 12 and concludes Feb 12 – provides students with reading tracking sheets each week to keep track of their reading and the top 12 schools will be rewarded with a Utah Jazz player coming to visit their school. (more…)
Protected: Work in Partnership with Scholastic Books
January 29th 2007
Protected: School Cents Program
January 26th 2007
Protected: PTA Family Skate Nights
January 25th 2007
Protected: Donuts With Dad
January 24th 2007
Harmons Grocery Stores’ PTA Day
January 23rd 2007
Each year in February, Harmons Grocery Stores, a locally owned chain of Utah grocery stores – hosts PTA Day and schools around the state benefit from thousands of dollars generated during the annual Harmon’s Grocery Stores’ PTA Day.
Harmons stores promote the event at every Utah school and donate five percent of one-day sales during PTA Day to over 90 participating Utah schools for programs, supplies and special activities. (more…)
Integrate Sponsorships into Partial Plans
January 22nd 2007
I was reviewing an offer the other day – the Sprite Super Star Package – which features 12 games each with a “super star” that was highlighted next to their team in the newspaper advertisement.
I thought the sponsor tie in was a great way for the ticket and sponsorship departments to work together to add benefits to partial ticket plans and provide advertising for team sponsors. (more…)
Spirit Night
January 19th 2007
I recently received a small Chick-fil-A voucher in my church bulletin that was an invitation titled “Join Us at Spirit Night!”
On the coupon it stated: People like you make our community a better place. But what about the cows? Tell you what – stop by and present this form at the Chick-fil-A restaurant listed below on your designated ‘Spirit Night.’ Based upon the evening sales, Chick-fil-A will make a donation to your school/organization. Not only do the cows win, but you will too!” (more…)
Be the Best You Can Be
January 18th 2007
Today’s Telios Tip is an observation from Bill Walton, who says his former basketball coach, the legendary John Wooden, taught him a lot more than basketball: “The skills he taught us on the court – teamwork, personal excellence, discipline, dedication, focus, organization, and leadership – are the same tools that you need in the real world. He wasn’t teaching us about basketball, he was teaching us about life. John Wooden taught us how to focus on one primary objective: Be the best you can be in whatever endeavor you undertake.”
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Ron Goch, The Telios Group
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Net Sponsorship Revenue
January 17th 2007
This past weekend, while giving my TV remote a workout, I came across a tennis match and the event sponsor’s logo on each side of the net – very tastefully displayed – caught my eye.
Colleges are always looking for opportunities to increase revenues for sports like field hockey, hockey, lacrosse, soccer, tennis, volleyball and other similar sports. Why not add sponsor logos to each of the nets for these sports?
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Ron Goch, The Telios Group
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Give Words of Sincere Appreciation
January 16th 2007
Today’s Telios Tip comes from Dale Carnegie who once said: “You have it easily in your power to increase the sum total of this world’s happiness now. How? By giving a few words of sincere appreciation to someone who is lonely or discouraged. Perhaps you will forget tomorrow the kind words you say today, but the recipient may cherish them over a lifetime.”
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Ron Goch, The Telios Group
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Formalize Your Facility Tours
January 15th 2007
Many college athletic departments, sports teams and facility owners are looking for ways to increase revenues. I picked up a “Backstage Tour & Lunch Outing” brochure while at the United Center and think it’s a great way to formalize and generate revenue from facility tours.
The fact the tours at lunch is a win-win for the facility since it’s not being used at that time and the company or organizations who’d like to take the tours during their lunch. (more…)
Find or Make the Circumstances You Desire
January 12th 2007
Today’s Telios Tip comes from George Bernard Shaw who once said: “The people who get on in this world are the people who get up and look for the circumstance they want and if they can’t find them, make them.”
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Ron Goch, The Telios Group
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Admit You Don’t Know Everything
January 11th 2007
Today’s Telios Tip comes from Erwin G. Hall, who once said: “An open mind is the beginning of self-discovery and growth. We can’t learn anything new until we can admit that we don’t already know everything.”
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Ron Goch, The Telios Group
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Official Hotel of Your Sports Team
January 10th 2007
Some sports teams sign exclusive hotel partnerships where a hotel – or hotel chain – is the “official” hotel of the sports teams.
This is a great opportunity for hotel to promote it’s the “official” team hotel, so it can call each of the team’s opposing teams and extend a special team rate. The endorsement of the home team helps secure this business. (more…)
Schedule Card Distribution
January 9th 2007
Many sports teams create a schedule card – some are simply a picture with the schedule on the back, and others have a single and multiple panels with everything from advertisements to promotions schedules.
How do you distribute your schedule cards? When I ask most sports teams this question it’s usually an interns responsibility to distribute the thousands of schedule cards wherever businesses will make them available to their customers. (more…)
Are Promotions and Ticket Sales in Sync?
January 8th 2007
Are your promotions and ticket specials in sync with one another?
When your mascot is celebrating a birthday during one of your games, are you offering kids and family ticket specials? Have you also invited all the other mascots to join the celebration and also extended a special ticket offer to each of those businesses customers? (more…)
Post Game Skate
January 5th 2007
College and professional hockey teams have a great opportunity to offer its fans – especially the kids and families – a post-game skate following Friday or weekend games.
This is an excellent opportunity to engage fans beyond the game, provide additional value, and likely attract fans who may not normally come out for just a hockey game, but who would be motivated by the opportunity to skate on the ice with their family and friends.
If you have this opportunity, I encourage you to think about how you can leverage this post-game event to further enhance your relationship with fans, engage the fans with your players and coaches, and provide a bounce-back offer to one or more future games.
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Ron Goch, The Telios Group
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College Night Includes Drink Specials
January 4th 2007
Sports teams are targeting college students with its advertising and promotions with weekday specials that include discounted single-game tickets to sporting events and $1 soft drinks and draft beers.
If sports teams brand a specific day each week for “College Night,” this promotion likely will prove to be successful in sports teams markets that have one or more colleges.
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Ron Goch, The Telios Group
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Offer Family Night on a Consistent Day
January 3rd 2007
Many sports teams have created a family night, and some host on a consistent day, which I believe is solid strategy for branding your family nights.
The Utah Jazz, for example, host its family nights every Monday, while the Utah Grizzlies Hockey team offers its family night specials every Friday. The Grizzlies Friday Family Feast offers fans selected items at the concessions stands for only $1.
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Ron Goch, The Telios Group
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Increasing Your Referrals
January 2nd 2007
ChangingMinds.org has an interesting article on increasing referrals. If your responsibility is sales – and I believe everyone’s job involves sales each day – I encourage you to check out this article.
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Ron Goch, The Telios Group
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Make Excellence a Habit
January 1st 2007
As Aristotle once said, “We are what we repeatedly do. Excellence, therefore,
is not an act but a habit.” Make excellence a habit for you in 2007.
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Ron Goch, The Telios Group
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