Ron Goch
The Telios Group
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Make Messages Stick

December 29th 2006

For those of you looking to make your message stick, check out the Entrepreneur Magazine’s short write up on a new book that features strategies on how to keep your message in the mind’s of consumers.

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Ron Goch,
The Telios Group
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Time for a New Book

December 26th 2006

Jeffrey Gitomer did it again. He’s written another great book – “Little Gold Book of Yes! Attitude” and it’s available at Jeffrey’s web site and books stores every where for those looking to start off 2007 with a positive attitude.

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Ron Goch,
The Telios Group
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Big Snow Country Offers $25 Ticket Today

December 25th 2006

Big Snow Country, in celebration of Christmas and tying in Dec 25, is offering $25 lift tickets.  This same concept could work for sports teams, bowls and others who could extend a similar offer for one day, and it could prove beneficial whether you have an event on Christmas day or you’d like to extend a special online ticket or merchandise offer on Christmas day.
 

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Ron Goch,
The Telios Group
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Protected: Group Ticket Leader Incentive Programs

December 22nd 2006

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Protected: Group Ticket Leader Incentive Programs

December 21st 2006

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Protected: Group Ticket Leader Incentive Programs

December 20th 2006

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Bounce Back Offers and Referrals

December 19th 2006

For those of you who work in sales, there’s usually not a week that goes by that you don’t hear someone encouraging you or an associate to “ask for referrals.”
 

Our family recently had our family pictures taken for our holiday cards and when we received our holiday cards back we had two additional postcards that we all should consider sending with season ticket, group tickets and/or single game ticket orders.
 

The one postcard had four small “Referral Certificates” we could share with family or friends, but the incentive offered was only for the recipient. I encourage those of you who offer similar referral certificates to have an incentive for those who distribute the certificates as well as those who receive the special offers.
 

The other postcard was titled “Bounce Back Offer.”  Not too creative, but I like the fact they extended a Valentine’s offer in December for a free sheet of eight Valentine cards.  This is a great offer for those feeling guilty that you don’t keep in touch with family and friends more often than an annual Christmas card!
 

Think ahead to your next ball games and how you could be packaging in now a Valentine’s offer for games you have in February.
 

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Ron Goch,
The Telios Group
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Utilizing Chalk Talk to Sell Season Tickets

December 18th 2006

I was reading The Washington Post and came across an advertisement for a “Chalk Talk” presented by the Sports Authority, Under Armour and The Washington Post featuring former University of Maryland star Vernon Davis.
 

The event was scheduled to be held at Rockville, Md., Sports Authority and included a chalk talk moderated by a Washington Post sports reporter, an Under Armour cleat unveiling, an offer extended for the first 100 people who pre-order or purchase the cleats would have the opportunity to meet Vernon Davis, and a lace-up contest with prizes, DJ and music.
 

This is a neat event that any sports team could do with the twist being a sports team conduct to kick off its season ticket sales.  Utilize your head coach at the event, conduct a chalk talk, offer the opportunity for attendees to place a deposit or pay in full for season tickets, conduct contests with your mascot, cheer and dance team on hand, and promote at the sports store, through newspapers ads as a part of a newspaper presenting sponsorship, and utilizing all other sports team advertising and promotions assets.
 

Why not do multiple chalk talk events leading up to the season or year-round in an effort to sell seasons, secure deposits on groups, or include individual game tickets in the chalk talk package?
 

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Ron Goch,
The Telios Group
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Sports Illustrated for Kids Free

December 15th 2006

I received an email offer from Ticketmaster in partnership with the Harlem Globetrotter tickets and Sports Illustrated for Kids that sports teams may consider exploring as a benefit with your family ticket plans.
 

Ticketmaster is offering a free subscription to Sports Illustrated for Kids with each purchase of four Harlem Globetrotter’s tickets.
 

I encourage you to explore how you may be able to extend a family ticket offer and include a complimentary subscription to Sports Illustrated for Kids.  This could make a terrific stocking stuffer or general family plan offer any time of the year.
 

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Ron Goch,
The Telios Group
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Shovel Your Own Snow

December 14th 2006

As the cold temperatures and snow sweep through the Rocky Mountains, today’s tip comes from a quote I once read that said: something to the effect of “Sweep the snow from your own front door before you complain about the frost on your neighbor’s tiles.”

Happy Shoveling!

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Ron Goch,
The Telios Group
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Cross-Promoting Sports

December 13th 2006

Many times we’re so focused on the sport we market and promote that we don’t even think about some obvious opportunities to cross-promote sports.
 

For example, I don’t see many colleges or professional sports teams who have both basketball and hockey teams working together enough in an effort to promote one another.
 

Of course each could do public address announcements at each sports games, as well as reader board and video board advertising, but there are also opportunities for on-court fan engagement and entertainment that could benefit each.
 

One example may be tying in a post-game skate with a group basketball ticket package and have a hockey player or coach available at the basketball game to sign autographs or host a Q&A session with fans.  The same could be done following a hockey game utilizing the basketball facility, players and/or coaches.
 

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Ron Goch,
The Telios Group
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Gift Cards Are Everywhere

December 12th 2006

I learned long ago it’s easier and likely makes my wife happier when I give her gift cards versus making the attempt to pick out clothing and other items I think she’ll like for the holidays.

In yesterday’s Question of the Day blog post I answered a question about gift cards, and it seems every time I turn around a business is offering a gift card – restaurants, convenient stores, retail stores and today, I received an email from Ticketmaster who is also offering a Ticketmaster gift cards with the slogan “Give the gift of live entertainment.”

Gift cards as well as gift certificates for tickets, merchandise, concessions and other items is a great opportunity not only during the holidays, but year-round.

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Ron Goch,
The Telios Group
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Skate with the Canes

December 11th 2006

The Carolina Hurricanes – 2005 Stanley Cup Champions – hosted this past month its annual “Skate with the Canes” event for fans.

It’s a terrific event to benefit the Canes Kids ‘N Community Foundation. The fans have an opportunity to rotate through three areas – an autograph area, a locker room tour and a skating session – in small groups of 250.

This is a neat program for hockey teams to offer, but it could be easily modified for any sport.

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Ron Goch,
The Telios Group
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Stocking Stuffer Buyers Receive Reward

December 8th 2006

In each of this week’s blog posts on The Telios Group’s Question and Answers blog we have included three links each day to stocking stuffer and holiday ticket offers being offered by sports teams.

A new Holiday ticket package created and offered this week by the Anaheim Arsenal of the NBA D-League includes four Arsenal games, a Los Angeles Clippers- Milwaukee Bucks game ticket, and an Arsenal T-shirt.

The neat twist the Arsenal have included in its holiday ticket pack is the fact the buyer is rewarded with two tickets to the CORT-side Suites, which includes all you can eat and drinks, for one game.

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Ron Goch,
The Telios Group
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Honor and Bring Back Letter-winners

December 7th 2006

Penn State and other colleges have created a Lettermen’s Wall where all-time letter-winners from the schools will find their names etched in the wall. It’s a neat idea and tribute to the letter-winners and a great opportunity for fans to see during campus visits.
 

At Tennessee, touching the Wall of Fame has become a traditional for the football team during the Vol Walk before each home game.  Additionally, Tennessee brings back letter-winners from each of the Vol’s sports for a reunion weekend during the football season.
 

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Ron Goch,
The Telios Group
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Encourage Fans to Share Tickets

December 6th 2006

As the holidays approach and fans are unable to attend selected games due to family and holiday commitments and events, you may want to encourage fans to share their tickets with family, friends and associates in an effort to decrease no-shows at your sporting events.

For those of you who have a vacation exchange or ticket exchange as a season ticket holder benefit, your season ticket holders will appreciate you reminding them of this benefit, as well as the idea to share tickets to games they may not be able to attend during the holidays.

For those of you who do not have a vacation exchange or ticket exchange program as a season ticket holder benefit, you may want to consider implementing one next season.

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Ron Goch,
The Telios Group
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The Man Who Is Successful

December 5th 2006

Yesterday I shared a simple but powerful quote on success.

Although a bit longer, this quote by Robert Louis Stevenson is one of the best quotes I’ve read on success:

“The man is a success who has lived well, laughed often and loved much; who has gained the respect of intelligent men and the love of children; who has filled his niche and accomplished his task; who leaves the world better than he found it, whether by an improved poppy, a perfect poem or a rescued soul; who never lacked appreciation of earth’s beauty or failed to express it; who looked for the best in others and gave the best he had.”

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Ron Goch,
The Telios Group
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Simple Success Formula

December 4th 2006

According to O. A. Battista, “If you want to be successful, it’s just this simple: Know what you’re doing. Love what you’re doing. And believe in what you’re doing.”

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Ron Goch,
The Telios Group
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Season Ticket Holder Information Page

December 1st 2006

The Milwaukee Bucks of the NBA created an exclusive season ticket holders information page on its web site. It’s well done with a list and explanation of events, as well as a calendar, links and contact information. It’s a great way for the Bucks – and any sports team – to maintain communication with its season ticket holders.

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Ron Goch,
The Telios Group
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