Ron Goch
The Telios Group
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Not Too Soon for “Stocking Stuffers”
September 29th 2006
It may still feel like summer in some parts of the country, and for others, you’re experiencing some beautiful fall weather as the leafs begin to turn colors, but just because there’s only a hint of snow in the mountains doesn’t mean we shouldn’t have a stocking stuffer in place now.
Mt. Spokane and other ski areas around the country have stocking stuffer lift ticket packages featured prominently on its web sites and I encourage you to think about how – if you work in college athletics – you could package a football game, volleyball match, men’s and women’s basketball, and possibly a spring sport or two in a stocking stuffer ticket package.
You also have an opportunity to simply focus on one sport and offer a mini ticket plan, or mini ticket plan options for your fans.
If you work with a professional sports team, you could put together a few different mini plan options along with a premium item, and why not -love that question! – include an actual stocking with your team logo?
Don’t delay, though, now is the time. Before we know it, the holidays will be here!
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Ron Goch, The Telios Group
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Protected: Symphony Schools Sports on Education Page
September 28th 2006
The Happy Feet Sweepstakes
September 27th 2006
I just happen to sitting in a DoubleTree Hotel reading the USA Today when I came across a half-page advertisement that features a Happy Feet Sweepstakes where one lucky winner will enjoy a “fantastic trip for four to attend the Los Angeles premiere of the movie “Happy Feet from Warner Bros Pictures.”
That’s the grand prize.
Additionally, 50 “first Prize” winners will receive a copy of the “Warner Sunset/Atlantic Records Happy Feet Soundtrack featuring Prince, “The Song of the Heart,” and Gia Farrell, “Hit Me Up.”
If you like to enter, you can click here to read about the toe-tapping tale and register for your chance to win.
What a great way to promote a movie premiere – which happens to be Nov 17th for Happy Feet – as well as the movie’s soundtrack.
The same strategy could easily be transferred over and used to kick off a sports season or a sporting event.
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Ron Goch, The Telios Group
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Conduct a Naming Contest
September 26th 2006
Have you conducted a naming contest for your mascot, the dance team, a student support group, your family section, or any other naming contest?
It may be well worth the publicity you receive, and you could go as far as Good Year and actually set up a web site domain dedicated to the naming of its blimp.
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Ron Goch, The Telios Group
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Conduct Special Ticket Pre-Sale
September 25th 2006
Try conducting a special pre-sale with your single event ticket buyers or with your eNewsletter subscribers, as Disney and the Delta Center recently did through Ticketmaster for a Disney on ice event to be held at the Delta Center in Salt Lake City.
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Ron Goch, The Telios Group
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Hawaii Promotes Fan Friendly Ticket Offers
September 22nd 2006
Hawaii athletics has created a web page with its ticket savings to fans.
Do you have a similar page that promotes your ticket specials?
If so, good for you! If not, why not?
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Ron Goch, The Telios Group
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Use Your Bean to Get Free Coffee
September 21st 2006
Did you know Dunkin’ Donuts now has a line of coffee? I didn’t until I viewed a Budget rent-a-car advertisement in the USA Today that featured the headline, “Use your bean to get your coffee.”
The ad offered readers the opportunity to “rent twice and get two pounds of Dunkin’ Donuts Coffee free.” I don’t usually eat donuts from Dunkin’ Donuts, so I’m not surprised I haven’t heard about its line of coffee, but if I had to guess, I believe the coffee line is new to the market and Dunkin’ Donuts has teamed with Budget in an effort to promote the new coffee line.
If this is true, Dunkin’ Donuts has likely teamed with other companies in an effort to receive free advertising and promote its new line of coffee.
This is partnership between Budget and Dunkin’ Donuts is a great example of business alliances that benefit both companies and easily can be transferred to any business, including the sports business. You can follow this link to read more about this offer: http://www.budget.com/budgetWeb/misc/ddenrollment.ex.
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Ron Goch, The Telios Group
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Detroit Shock Leverage Championship
September 20th 2006
The Detroit Shock, who last week won its second WNBA Championship, were quick to leverage its second championship by advertising they are excepting deposits for the 2007 Detroit Shock season.
This is a great lesson in being prepared for a successful season and leveraging championships when the excitement is high.
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Ron Goch, The Telios Group
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Fans and Game Day Experience
September 19th 2006
Many colleges and professional sports teams do a great job of promoting its fan and game day activities on its web site. The Texans are one of those teams who have a page dedicated to its game day experience. If you don’t have a page created on your web site for fans to view from game to game, you may want to check out the Texans and other teams to get some ideas and create your own.
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Ron Goch, The Telios Group
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Catalog Offers Halloween Sports Masks
September 18th 2006
Check out Fright Catalog for a variety of Halloween sports masks. Whether you distribute to selected fans to wear at your Halloween sporting event, or invest in the masks for your staff to wear during your Halloween sporting event, the masks could be a nice addition to your Halloween sporting event.
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Ron Goch, The Telios Group
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Create a Junior Cheer Team or Clinic
September 15th 2006
Do you offer youth a junior cheerleading experience? Check out the Texans Jr. Cheerleaders program and determine if you could create a similar program experience for youth and revenue opportunity for your team or athletics department.
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Ron Goch, The Telios Group
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Teacher Appreciation Night
September 14th 2006
Now that school is back in session, it’s not too early to start thinking about hosting a teacher appreciation night at one of your sporting events to honor teachers while increasing your attendance and ticket revenues.
The Mudcats host an annual Teacher Appreciation Night and this past April, the Austin Toros of the NBA D-League hosted a teacher appreciation night and displayed a number of photos from the evening’s activities on its web site.
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Ron Goch, The Telios Group
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Boo at the Zoo
September 13th 2006
Many zoos around the country are hosting Boo in the Zoo to celebrate Halloween this year. What can you do with your sporting events in a similar fashion to attract fans to your athletic events on or near Halloween?
The Smithsonian National Zoological Park has created a Boo in the Zoo event and also promotes the opportunity for sponsorship of the event on its web site. This looks like a great event to entertain fans, increase ticket sales, as well as net a title or presenting sponsorship.
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Ron Goch, The Telios Group
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Host a Tip-Off Luncheon
September 12th 2006
The Chicago Bulls host an annual Tip-Off Luncheon and have scheduled this year’s event for Oct 27 to tip-off its 2006-07 season. Here’s a copy of the Tip-Off Luncheon Order Form.
If you haven’t hosted a tip-off event for your basketball fans, check out what the Bulls do and you may want to consider hosting your own tip-off event to engage your fans.
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Ron Goch, The Telios Group
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Attend Networking Events
September 11th 2006
Today’s Telios Tip comes from Frank J. Rumbauskas, Jr., who says, “…take the time to attend networking events where you can associate with and learn from salespeople in different industries. You may be surprised to see how much you can learn from them. You’ll pick up some new ideas that nobody in your company has thought of and that can propel you on to greater success.”
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Ron Goch, The Telios Group
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UCF’s Good Sports Ambassadors
September 8th 2006
The University of Central Florida Athletics Department has created a new program – Good Sports Ambassadors – to promote safe and responsible tailgating. UCF is recruiting UCF faculty and staff to serve as volunteers for the program. The faculty and staff will work in two-hours shifts and mingle with students and fans in the tailgate areas prior to home football games.
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Ron Goch, The Telios Group
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Giving Away a Home with Raffle
September 7th 2006
I read an interesting article this week – Giving Away House Not Always Easy – that included a great deal of information about homes given away in raffles, and how non-profit groups conducting the raffles insure they don’t lose money.
If you’ve had the idea of conducting a raffle as a scholarship fund-raiser or an attendance generator for your next sporting event, you may want to check out this article and the information provided.
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Ron Goch, The Telios Group
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Tailgating Tips and Strategies
September 6th 2006
Whether you’re looking for tailgating tips and strategies for your personal tailgating interests or if you’re looking for some tips and strategies for your season ticket holders and fans, Tailgating With Flair is an article from the Rocky Mountain News that will provide you with a few ideas to consider, including the Grill-n-Chill unit that’s a must-have for any serious football tailgater.
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Ron Goch, The Telios Group
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Mascots Have Become a Staple in Sports
September 5th 2006
Here’s an interesting article on how mascots have become a staple in sports today.
Check out the article and see if there’s an idea or two that assist you with how you’re utilizing your team mascot at sporting events and in the community.
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Ron Goch, The Telios Group
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Shock Offer Pistons Pre-Season Tickets
September 4th 2006
I recently received an exclusive online email from the Detroit Pistons that offered a complimentary Pistons preseason game ticket for each Shock Finals ticket purchased. You can check out the offer here.
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Ron Goch, The Telios Group
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Receive 2-for-1 Playoff Tickets for Deposit
September 1st 2006
I wrote yesterday about the Detroit Shock being proactive with promoting season ticket deposits for the 2007 season.
Additionally, any person who places a deposit for 2007 Shock season tickets will have the opportunity to purchase two-for-one WNBA Finals tickets.
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Ron Goch, The Telios Group
Sign up for our free eNewsletter, the Telios Telegram